The 39 App Store listing languages.

App Store Connect lets you write a separate listing for each of these locales: its own name, subtitle, keywords, description and screenshots. Each one is a new set of searches your app can show up in.

Every locale and its code

App Store Connect listing locales
LanguageLocale code
English (US)en-US
English (UK)en-GB
English (Australia)en-AU
English (Canada)en-CA
Arabicar-SA
Catalanca
Chinese (Simplified)zh-Hans
Chinese (Traditional)zh-Hant
Croatianhr
Czechcs
Danishda
Dutchnl-NL
Finnishfi
Frenchfr-FR
French (Canada)fr-CA
Germande-DE
Greekel
Hebrewhe
Hindihi
Hungarianhu
Indonesianid
Italianit
Japaneseja
Koreanko
Malayms
Norwegianno
Polishpl
Portuguese (Brazil)pt-BR
Portuguese (Portugal)pt-PT
Romanianro
Russianru
Slovaksk
Spanishes-ES
Spanish (Mexico)es-MX
Swedishsv
Thaith
Turkishtr
Ukrainianuk
Vietnamesevi

Where to start

If you localize nothing else, cover the big markets where people search in their own language: German, French, Japanese, Korean, Chinese (Simplified), Spanish, Portuguese (Brazil) and Italian.

English (UK), Canada and Australia are separate locales too. A listing tuned to British spelling and search terms is quick to write and often underused.

Localize the searchable fields first

The name, subtitle and keyword field are what Apple searches. Translate those first; a localized description and screenshots then help the people who find you convert.

Questions

How many languages does App Store Connect support?

39 listing locales, including English (US, UK, Canada, Australia), Spanish (Spain, Mexico), French (France, Canada), Portuguese (Brazil, Portugal) and Chinese (Simplified, Traditional).

Does localizing my listing need a localized app?

No. You can localize the store listing even if the app itself is only in English, though users are more likely to keep an app in their language.

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